Placing the firm's support toward a single philanthropic cause via public relations or advertising is not strategic philanthropy. In fact, this "cause-related" marketing can backfire and lead to mistrust and suspicion about the true motives of the firm.

Question

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Placing the firm's support toward a single philanthropic cause via public relations or advertising is not strategic philanthropy as it can backfire and lead to mistrust and suspicion about the true motives of the firm.

Placing the Firm's Support Toward a Single Philanthropic Cause Via